An integrated model to explain online review helpfulness in hospitality
نویسندگان
چکیده
منابع مشابه
IRHM: Inclusive Review Helpfulness Model for Review Helpfulness Prediction in E-commerce Platform
Online reviews have become essential aspect in E-commerce platforms due to its role for assisting customers’ buying choices. Furthermore, the most helpful reviews that have some attributes are support customers buying decision; therefore, there is needs for investigating what are the attributes that increase the Review Helpfulness (RH). This research paper proposed novel model called inclusive ...
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ژورنال
عنوان ژورنال: Journal of Hospitality and Tourism Technology
سال: 2020
ISSN: 1757-9880,1757-9880
DOI: 10.1108/jhtt-01-2020-0026